A Look Inside With Google and get Exposed
In this topsy-turvy economy, small business owners need to stand out more than ever. Building a unique brand is key to separating one business to the next. But even with a brilliant brand identity, if potential customers don’t know if your services or products exist, raising profits is nearly impossible. Success hinges on exposure. In this world of fast-paced technology, many successful business owners have turned to social media as a means of getting the word out to the public.
One way of increasing exposure is launching a company website and signing up on social media giants such as Facebook and Twitter. But having a website alone is not an effective marketing strategy in developing new business prospects. Companies need a way to get noticed among the overwhelmingly lot of websites on the Internet.
Google for an example has recently hatched a virtual tours service, Google Business Photos in which Google trained photographers come directly to an establishment, shoot photos, and create a 360-degree virtual tour. The final product offers viewers an interactive tour featuring high-quality panoramic photographs capturing the interior and exterior of a business. Potential customers don’t even have to leave their keyboards to explore what a restaurant, salon or hotel looks like. The pictures will tell the story which a simple print advertisement could never offer this sort of impact.
The images shot through this program will appear in Google search results and Google related products such as Google+. What this means is when potential customers conduct online searches using keywords such as ‘gyms in Atlanta,’ online users will be directed to your business listing with the virtual tour in the search results. With a dynamic business listing connected to Google, more traffic will effectively be attracted to a company’s website.
Who would benefit from this service? Boutiques, restaurants, hotels, spas, gyms, and professional services, to name a few, would see profit revenues increase with a cutting-edge virtual tour. Expand exposure, generate new business. To learn more about Google Business Photos and find a photographer in your city visit GOOGLE BUSINESS PHOTOS.
— Andrea Richard