Small business survival, (post pandemic)

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Part 2 Introduction

Surviving the pandemic was just the beginning of multiple challenges that small business owners face in todays business environment. In our second part of this two part series we explore different ways to connect with your base.

Work on your online presence.

Work on your online presence.

A business can’t survive without an online presence. Make sure you have a website and social media accounts that are updated regularly, including Facebook, LinkedIn, Instagram and Twitter. You should also have email marketing software in place so that you can stay in touch with your current customers and potential clients through newsletters or other types of communication such as lead capture forms for their contact information when they purchase from you.

Use reviews wisely. Online reviews can be very helpful for small businesses because they give potential customers an idea of what kind of service or product was provided by a particular company—but only if it’s done right! If someone writes something negative about one of your products (or services), make sure to address those concerns immediately via email or phone call as soon as possible instead of waiting until after the fact like many other companies do these days–this will help improve customer satisfaction which ultimately leads us back around again…

Connect with local consumers.

Get to know your local community.
Localize your marketing.
Connect with local businesses, including restaurants, coffee shops and other retail establishments in the area (and make sure they are open during normal business hours).
Use social media to connect with consumers and potential customers in this area. This can be done through Instagram or Facebook accounts that you control yourself—or by signing up for an influencer program like Hashtagify (a platform that allows users to connect their Instagram account with theirs) so that you can reach out to those who already follow those accounts as well. If there are events coming up near where most people live locally (such as festivals), consider promoting them on Facebook or Twitter using hashtags related specifically towards those events; this will help get people interested enough about what’s going on at these festivals so they’ll come check out yours too!

Look abroad for opportunities.

If you’re a small business owner, one of the best things you can do to help secure your future is to look abroad. The United States has an incredible amount of resources and opportunities available to us here at home, but sometimes it’s also important to step outside our borders and explore new markets.

Importing: This can be done in many ways – through freight forwarding services, or even just through direct importation from overseas sources like China or Mexico.
Exporting: Exporting means taking products made by other companies outside of their original country (or region). For example, if someone produces shoes in China but wants them sold here instead of theirs then exporting would be one way for them achieve this goal because they could sell directly into U.S markets without having any middlemen involved!

Adapt your supply chain with tech.

Use technology to monitor your supply chain. As a small business owner, you’re probably juggling multiple tasks at once—keeping track of your inventory, keeping track of your employees and partners, and even making sure everything is running smoothly in-house. With all these responsibilities on top of each other, it can be easy for things to get overlooked or forgotten about. That’s why we recommend using technology like Google Sheets or Wufoo Forms as an easy way for you (or someone else) to keep tabs on any relevant information related to your business needs.
Use technology as communication tool between suppliers and customers/clients: If one company has been dealing with another supplier since before the pandemic outbreak began, then they will likely still have some contact info stored somewhere online like Gmail or LinkedIn. If so—and if one company has had regular contact with another company since before the outbreak began—then there should also be some sort of documentation that could be used when communicating between those two parties during this time period (e-mail address lists; social media accounts).

Keep it simple and consistent.

One of the best ways to stay in touch with your customers and prospects is through social media. However, you need to keep things simple and consistent if you want them to be able to find you when they need something from your business.

One way that small businesses can survive pandemics is by keeping their marketing simple, so that it’s easy for people with limited internet access (or no internet at all) who don’t have time or resources available for online research.

Another thing I’ve found helpful is having a plan in place for how I’ll handle social media during an emergency situation where there isn’t any internet access available outside of the mall parking lot where my company store is located!

Taking the time to plan and prepare your business will help you get through the next year or so and thrive as a small business owner in a post pandemic world.

In this post, we’ll cover how to plan for a pandemic, prepare for a pandemic and make sure your business survives the next year or so. We’ll also touch on how you can make sure your business thrives after the pandemic.

The first step in making sure that your small business survives the next year or so is planning ahead and preparing yourself mentally as well as physically. You should start thinking about what types of supplies you will need on hand at all times during an outbreak period (both now and later), who would be able to help out in the event of an emergency (if anyone) and what types of training they might need from you before things get bad enough where only professionals can do any good anymore . . .

Conclusion

If you follow these tips, you’ll be able to stay on top of your business in the post pandemic world. And when it all comes together for you and your customers, it will be a beautiful thing.