Marketing tips to grow your small business in 2022
And just like that, the second year of the global pandemic is almost behind us. Small businesses certainly felt the pinch. Now, that we look ahead to a new year, let’s take a moment to focus on ways to ramp up your small business marketing efforts with these tips.
Tell a brand story
Give your prospects and existing customer the scoop with a story about your business. Remember brands can last a lifetime and beyond. How customers see themselves using your product or service is what branding is all about. It’s more about them, than you. It’s the feeling that a customers have when they think of your company and how they see themselves using it and then benefiting from it. Take these nuggets and turn them into stories and share them widely.
Get an SEO-friendly business website
Don’t get lost in the sea of web pages. Make sure that your small business website has been optimized with really good content that aims to help customers to be able to find you. If. you don’t know how to do this, there are plenty of online courses available and books you could check out. But for the sake of time, hire an SEO professional to help you. This small investment will pay dividends so it is totally worth it.
Start a loyalty program
Customers love rewards. And if you reward them, you can retain your customers by showing them a little love. For instance, if you run a hair salon you could offer the sixth haircut for free by way of stamping a loyalty card each time a customer pays for a haircut. Think of ways to reward those who frequent your business with a free or discounted service.
Share you expertise in short videos
Video will continue to help drive small business growth in 2022. Customers will do online research before they make a decision to make a purchase. The more informational content that you share online, the more likely people will want to buy from you. Sharing your expertise in short videos, think under 2 minutes, will promote your small business and cast you as an expert in your field. Customers like learning a bit about you before buying from you. And the more that you can exemplify that you know what you’re talking about, the more money and profits will come your way.
Choose a social media platform and go all in
Pick a platform and go all in. Build content, post content and review the data to figure out what works and doesn’t. Think of this as an experiment. You have to keep on iterating until you figure out what sticks with your audience. Look for which posts promote the most engagement, and use those winning posts as a model of what to post next. Keep a consistent publishing schedule and allow the strategy to follow. Once you start seeing momentum, expand to a second social media platform and go all in. Before you know it, you’ll have a social media strategy machine that will enable you to attract and retrain more and more customers.
2022 is the year for small businesses to bounce back. The silver lining is that challenges happen, and we learn from them, and there hasn’t been quite the challenge like a global pandemic to throw off even the most resilient small business owners. Cheers to a prosperous and healthy 2022.