How to gain exposure for your small business and attract new customers

First off, marketing your small business can be tricky. There is no one cookie-cutter route to success. It’s a process. Coming up with customized plans to suit a brand differs from one company to the next. But, it’s possible to do by following a few tips. Hint: Storytelling is at the core of an effective marketing plan. Consider these three marketing tips to help you gain traction and attract new customers.

• Tell your story.Ask yourself, what’s new with my company? And then write the news in a couple paragraphs and post it on your company’s blog, e-newsletter and/or social media posts. Be sure to have the language edited by a professional editor or savvy friend for clarity and grammar. And most of all, keep your news interesting.

• Budget for online advertising. Create a budget and setup up a plan to run online ads via Google and other online platforms. First, figure out where your customers hang out. Is it LinkedIn, which has the highest B2B conversion rate across social platforms. Then, develop a LinkedIn advertising campaign to target your prospects. Not sure what to do or where your customers hang out? Conduct market research by hiring a professional digital marketer.
• Sign up for speaking engagements. Don’t let public speaking jitters deter you, even the professionals get nervous. The moment you get behind a mic and speak, the perception of your credibility grows within seconds. And when your in the spotlight, telling an audience interesting details about your company, people in the audience will listen. Once you’ve empowered yourself, you’ll attract interest and potentially new customers.