Welcome To The National Congress of Employers

NEW SERIES: Small business survival, (post pandemic)

NEW SERIES: Small business survival, (post pandemic)

Part 1

Introduction

In the wake of a pandemic, small business survival is key. With increased travel restrictions and rising fuel costs, it can be difficult for your small business to thrive. But by planning ahead with the help of experts, you’ll be able to keep on top of your finances and make sure your business stays healthy as possible in this new climate where many parts of the world are considered dangerous or off-limits.

Plan to be flexible.

You must have a plan to be flexible. The best way to do this is by preparing for the worst, but hoping for the best. For example, if your business is based on a particular product or service and you know that it will be difficult/impossible to sell after an outbreak occurs, then make sure that you have alternative products in place so that customers can still purchase them at least some of the time (if not all). This could mean selling less of one type of product and more of another—or just making sure there are enough supplies available until they can be restocked again later on down the road when things start looking up again.

In addition: Be prepared for anything! Whether it’s an actual pandemic event or just another flu season—and let’s face it: It’ll probably be both—you need somewhere safe where everyone can go during those days when things look bleak but also during those other times when everything seems okay now but might not always remain so

Repurpose and Improve.

One way to survive as a small business is to repurpose your ideas in new ways, or create a new product or service that you can offer. For example, if you have an idea for a new product line but don’t have the capital to start production on it, consider selling it through your website instead of going through an outside manufacturer. You could also offer consulting services around marketing strategies and online presence—something many startups fail at because they’re unsure how much time they should dedicate towards these activities when there is no money coming in!

Stay ahead of the competition.

You can stay ahead of the competition by using social media. Social media is a great tool that helps you engage with customers and potential customers, promote your business, and even be innovative in how you use social media.

Social media lets you connect with people from all over the world—and it’s free! You can use this opportunity to build relationships with potential clients by posting about what they love or what would interest them most. If possible, try to get involved in conversations about topics that are relevant for your industry as well as related businesses within it (for example: “What makes a good salesperson?”).

Embrace new technology.

In this post-pandemic world, technology is the new normal. It’s important to embrace new tech that can help you grow your business and improve customer experience. The following are just a few examples of how technology can be used in small businesses:

  • Video conferencing software (like Zoom) allows employees to connect and collaborate across cities or even across countries. This is especially helpful for remote workers who don’t have access to high-speed internet at home or at work, but want full access when needed;
  • Mobile apps not only provide information about products or services but also allow customers feedback on what they liked/disliked about their experience;
  • Social media platforms allow businesses reach out directly to customers via Twitter, Facebook or Instagram with less time spent marketing themselves than before pandemic events occurred…