Three Social Media Management Tools for Small Businesses
A Tweet here, a LinkedIn update there….when does it end? Managing your social media accounts is like trying to tame a hungry — mind you, a very hungry beast.
Social media is now a requirement for any business to thrive. It’s no longer a cute thing to do, social media marketing is a must. So, how do you manage the constant stream of updates? Try these three social media management tools to get started. Ready? Go.
- Buffer. For those new to social media, Buffer is an easy-to-use platform. It allows you to schedule and share posts to most of the social platforms — Facebook, LinkedIn, Instagram, Pinterest and Twitter.
- Hootsuite. Created in 2008, Hootsuite has been around the longest. In one place, you can look at analytics, plan ahead, schedule and post across various platforms. The analytics feature allows you to see which social media marketing campaigns are gaining traction, and which are duds.
- Oktopost. The final tip for this post goes to Oktopost, which is ideal for B2B small businesses seeking leads. It has a feature that seamlessly integrates with CRMs like Salesforce, and marketing automation software like Act-On.